We hope you can air this important public service announcement to let your listeners know that grants are available to local schools and youth-focused, community-based programs to fight childhood obesity. We can also coordinate guests to speak about the grants and childhood obesity issue for your public affairs show.
Pasted below is an audio link to add to rotation. Pasted at the bottom is a script should your announcers want to read it live.
Please reply back to let us know you can air it! Thanks so much, Maryann 949-375-0856 click here to return to PSA Library
30 Second Public Service Announcement
There are new grants available to help young people fight childhood obesity. Schools and youth-focused, community-based nonprofit programs are eligible for UnitedHealth HEROES grants up to one thousand dollars to help children learn about childhood obesity and to design, address and implement programs that help fight it in their communities. To obtain an application, visit YSA.org/HEROES. That’s YSA.org/HEROES. A public service message from UnitedHealthcare, Youth Service America and this station.
Click here to download the 30 sec. audio file English
About Youth Service America
Celebrating 25 years of changing the world, YSA (Youth Service America) improves communities by increasing the number and the diversity of young people serving in substantive roles. Through campaigns such as Global Youth Service Day and Semester of Service; YSA Grants and awards programs; and resources and training opportunities, YSA activates millions of young people each year. Working with – and on behalf of – youth, adult mentors, organizations and schools YSA promotes a global culture of engaged youth committed to a lifetime of community action, learning, leadership and achievement.
UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.
September 4, 2012
Dear Public Service Director,
According to the Centers for Disease Control and Prevention, more than 12 million children in the United States are obese, putting them on the road to lifelong chronic conditions like diabetes and heart disease. Healthy habits, including physical activity, can lower the risk of becoming obese and developing diseases related to being overweight.
As a broadcaster, we know you are committed to informing your listeners about important children’s health issues. We ask that you please broadcast the 30-second public service announcement audio file (link pasted above), or use the script below for your announcers to voice opportunities about grants available to local schools and youth-focused, community-based programs to fight childhood obesity.
UnitedHealthcare is partnering for the fifth year with the nonprofit YSA (Youth Service America) in a campaign to give children the opportunity to get active while learning about childhood obesity.
The public service announcement campaign encourages schools and youth-focused, community-based programs to “Step Into Service” by applying for UnitedHealth HEROES grants. Grants of up to $1,000 will be awarded to youth-led programs that include both an activity element, in which kids count their steps, and a service component that provides direct service, enables advocacy to help eradicate childhood obesity or features youth philanthropy.
To obtain an application, listeners may go online to www.YSA.org/HEROES.
Applications for UnitedHealth HEROES grants are due before midnight EST Monday, Oct. 15, 2012. Grant recipients will be notified in November. The end date on the PSA should be Wednesday, Oct. 10, 2012. To date, nearly 1,000 HEROES grants totaling almost $500,000 have been awarded to schools and community organizations across the country. Earlier this year, more than 20,000 children and youth logged volunteer hours serving their communities to help reduce childhood obesity.
Your radio station serves as a vital link in getting out important health information to the public. We hope you can partner with us and broadcast this important health message. Please call me at (952) 936-7474 if I can provide you with any further information or assistance.
Courtney Johnson, Corporate Communications
©2012 - Maryann Maloney & Associates, Inc.