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We hope you can air this important PSA to educate your Hispanic listeners about HIV and AIDS. You can download the PSA using the links below. There is a script in English and Spanish for your announcers to read at the bottom of the letter.  We can also provide guests for news or public affairs shows.

 

Please reply if you can add the PSA into rotation. Thanks so much, Maryann 949-375-0856  click here to return to PSA Library

30 Second Public Service Announcement

in English

 

When it comes to HIV and AIDS, Hispanics represent 16 percent of the U.S. population, but 20 percent of people living with the disease.  Lack of awareness, cultural factors and fear of discrimination can deter seeking testing, counseling or treatment and can increase the risk of HIV infection.  Testing is fast, easy, widely available and confidential.  Local health departments can provide information on how to get tested free.  Visit the Centers for Disease Control website at cdc.gov or in Spanish at cdc.gov/espanol. A public service message from the UnitedHealthcare Foundation.

Click here to download the 30 sec. audio file English

30 Second Public Service Announcement

in Spanish

 

Hablando del VIH y el SIDA, los hispanos representan 16 por ciento de la población y 20 por ciento de los que tienen esta enfermedad. La falta de conocimiento, factores culturales y miedo a la discriminación les impiden hacerse pruebas y buscar tratamiento. Las pruebas son rápidas, fáciles y confidenciales. Infórmese en los departamentos locales de salud, o visite la página web de Centros para el Control de Enfermedades en cdc.gov/español. Un servicio público de la Fundación UnitedHealthcare.

Click here to download the 30 sec. audio file Spanish

About UnitedHealth Foundation

 

The United Health Foundation was established as a not for profit foundation dedicated to improving health and health care.  With the support of our community partnerships, grants and outreach efforts, we’re working diligently to improve the quality and cost effectiveness of medical outcomes; to expand access to healthcare services for underserved individuals; and to enhance the well-being of local communities.

 

June 14, 2012

 

 

Dear Public Service Director,

 

It’s been thirty one years since the Centers for Disease Control and Prevention (CDC) reported the first case of HIV and AIDS. Yet, we still must address ways we can help change the devastating HIV and AIDS statistics.

 

Hispanics represent roughly 16 percent of the U.S. population; however, they account for 20 percent of people living with the disease, according to the CDC.  This rate is nearly three times as high as that of whites.

 

Lack of awareness and cultural factors increase the risk of HIV infection among Hispanics. Fear of discrimination, stigmatization or immigration status, can deter them from seeking testing, counseling or treatment. Traditional gender roles and the misconception that HIV and AIDS is a “homosexual disease” may also play a role in avoiding testing or medical assistance.

 

Great strides have been made in preventing HIV transmission and treating people with HIV and AIDS.  Early diagnosis and proper care can help people with HIV and AIDS live longer and healthier lives and prevent them from spreading the disease to others. Yet, one in five Americans living with HIV today does not know it.

 

HIV testing is fast, easy, widely available and can be done confidentially.  Without needles, rapid HIV tests provide results in less than half an hour. Local health departments can provide information on how to get tested at no cost.

 

We ask you to air this recorded pubic service announcement that can be downloaded here [  ], produced by the non-profit UntiedHealthcare Foundation, 501 (3), or use the script below in English or Spanish for your announcers to voice.  We also encourage you to post the PSA on your website.

 

The PSA encourages your listeners to get tested for AIDS and it directs them to learn more about HIV, by visiting the Centers for Disease Control and Prevention website at www.cdc.gov or www.cdc.gov/espanol

 

As we approach, “National HIV Testing Day” on June 27 we hope you will add this evergreen PSA into rotation.  It can air any time now through the end of the year.

 

We thank you for partnering with us by airing this PSA.  We can also help coordinate interviews for your public affairs programs.  Please call me at (718) 548-4370 if I can provide you with any further information or assistance.

 

Sincerely,

Brenda Perez

Director of Communications.

 

©2012 - Maryann Maloney & Associates, Inc.