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We hope you can air this important “Preserve Your Hearing, Preserve Your Health PSA” during October, which is National Protect Your Hearing Month. This PSA will help your listeners learn about how to maintain their hearing health.

 

Here is both a 30 second and 60 second audio link you can add to your rotation. The PSA is not time sensitive and will be relevant for your listeners throughout the rest of the year. I’ve also included below a script that your announcer can use to read the PSA live.

 

Please let us know if you can add the PSA into rotation or if you would like to schedule an interview with a local audiologist who can discuss how people can protect their hearing health.

 

Thanks so much, Maryann 949-375-0856  click here to return to PSA Library

Preserve Your Hearing, Preserve Your Health PSA  30 Public Service Announcement

 

Hearing loss is a growing health issue among young adults and older Americans, affecting more than 48 million people nationwide. Now is the time to preserve your hearing; limiting exposure to loud noises; using ear protection when attending sports events or music concerts; and following the “60/60” rule, limiting the use of ear bud headphones to 60 minutes at a time and at 60 percent of maximum volume. Talk to your hearing health care provider, or your physician, and schedule a hearing test.  Go to www.hearingloss.org.  A public service message from the Hearing Loss Association of America, hi HealthInnovations, and this station.

Preserve Your Hearing, Preserve Your Health PSA

60 Public Service Announcement

 

Hearing loss is a growing health issue among young adults and older Americans, with the condition today affecting more than 48 million people nationwide. Now is the time to preserve your hearing.  That means limiting exposure to loud noises; using ear protection when attending sports events or music concerts; and following the “60/60” rule, which means limiting the use of ear bud headphones to 60 minutes at a time and at 60 percent of the device’s maximum volume.  Talk to a hearing health care provider, or your physician, and schedule a hearing test.  It’s also important to discuss hearing loss with your family and seek treatment.  Common signs include turning up the volume on the TV or radio to the level that others find too loud, having trouble hearing people on the phone, or difficulty with following conversations in noisy environments.  Hearing loss can affect your ability to stay connected to friends and family, contributing to social isolation, lower earnings, depression, dementia, and higher risk of falls. For more information about hearing loss and other ways to improve your health as you age, please go to www.hearingloss.org.  This has been a public service message from the Hearing Loss Association of America, hi HealthInnovations, and this station.

 

 

September 10, 2013

 

 

 

 

 

 

 

 

Dear Public Service Director,

 

Hearing loss is a growing health issue, with the condition already affecting more than 48 million Americans. The condition could become even more widespread, in part because of an aging population and the frequent use of ear bud headphones that can cause noise-induced hearing loss.

 

 Even though hearing loss is one of the most common disabilities, it is also one of the most misunderstood and underestimated. Hearing loss can affect a person’s ability to stay connected to friends and family, contributing to social isolation, lower earnings, depression, dementia, and a higher risk of falls. By contrast, hearing aid users report significant improvements in relationships, self‐esteem, overall quality of life, and safety.

 

That’s why hi HealthInnovations is working with the Hearing Loss Association of America (HLAA) to produce this public service campaign to inform all Americans about the causes of hearing loss and the need for treatment and prevention. More than 90 percent of people with hearing loss can benefit from hearing aids, yet fewer than 15 percent access these important devices, often due to high cost or lack of access to treatment.

 

As a broadcaster, we know you are committed to informing your listeners about important health issues. We ask you broadcast the attached 30 second or 60 second public service announcement audio files, or use the scripts below for your announcers to voice. If you would like to conduct an interview, we would be happy to connect you with a local audiologist who can provide additional information.

 

Your radio station serves as a vital link to share important health information.  We hope you can partner with us to broadcast this important health message. Please call me at (949) 375-0856 if I can provide you with any further information or assistance.

 

Sincerely,

 

 

Will Shanley, Director

Preserve Your Hearing, Preserve Your Health Campaign

 

 

 

Click here to download 60 second audio file

About the Hearing Loss Association of America

The Hearing Loss Association of America (HLAA) is the nation’s leading organization representing people with hearing loss.  HLAA provides assistance and resources for people with hearing loss and their families to learn how to adjust to living with hearing loss. HLAA is working to eradicate the stigma associated with hearing loss and raise public awareness about the need for prevention, treatment, and regular hearing screenings throughout life. The Hearing Loss Association of America (HLAA) is a tax-exempt, charitable organization.

About hi HealthInnovations

hi HealthInnovations offers custom-programmed, digital hearing aids at significant discounts to the 48 million U.S. consumers with hearing loss. These innovative devices are delivered through a national staff and network of audiologists and hearing health professionals who provide hearing tests, fittings, seminars and counseling online, by phone and in person. hi HealthInnovations is an Optum business and part of UnitedHealth Group (NYSE:UNH), a diversified health and well-being company dedicated to helping people live healthier lives and making health care work better.

 

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